As a contract designer at Janney Montgomery Scott LLC, I design collateral for financial advisors across the country. From a small web banner to a full-page newspaper ad to a 10-foot sign, I bring a keen, clean design eye to a huge variety of projects. I also help brand new financial groups that join the firm by designing their logo options and have assisted with a recent company brand refresh.
Healthcare Branding & Collateral
Branding | Illustration | Digital Design
For a healthcare client, illustrations and collateral are welcoming and create an atmosphere of positivity and trust for patients. The illustrations convey the main services of the company in an inviting and personified way: urgent care, kids' care and primary care. They combine icon-like simplicity of the medical objects with an open, friendly human face. A second iteration, below, focuses more on accessible display of the services.
For the same client, I’ve also worked on social media graphics, door signage and print collateral. All of it fits within their clean, friendly and trustworthy brand, forming a stronger bond with their customers/patients. This work was done during my time at digital agency Mole Street in Philadelphia.
Digital | Social media | Event branding
Designed for Philadelphia’s Rittenhouse Hotel as a freelancer for digital agency Mole Street, these email and social media promos display the rich jazz capitals of the US for a month-long series of jazz performances. Using the Rittenhouse’s signature purple and gold, I added an illustrative touch with handlettering, and helped display the “jazz capital” theme with detailed icons for New York, New Orleans, St. Louis, Chicago and Pittsburgh.
One of my favorite things about design is making a certain mood, and here it was a phenomenal experience to capture the rich, classy and moody experience of jazz music.
Print | Publication Design | Layouts
YOWL is an original magazine publication. Originally pitched as “young punk Cat Fancy,” YOWL has essays, profiles, reviews and more for a young alternative audience that both ironically and unironically adores cats. It’s design is vibrant and edgy, but restrained when it needs to be to support the content.
Made with fellow MICA designer Kanno Sonnenschein for a graduate publication design class, some of our inspirations were zines, modern bright hues, middle school and (of course) all the cats in our lives.
Event branding | Print design | Entertainment
In Fall 2017, I completed an internship in graphic design at Creative Alliance, an arts non-profit in East Baltimore that hosts musicians and artists from around the world. Working within Creative Alliance’s established brand, I created posters for touring artists from around the world, informed by their unique backgrounds.
At the end of the internship, I got full reign to brand the organization’s signature Charm City Django Jazz Fest (colors, handlettering, and illustrations.) Wanting to differ from popular representations of Django Reinhardt, I created a collage of ink illustration and typography to vibrantly display Mr. Reinhardt in a modern light.
Young Friends Ball on the Square
Event identity | Digital marketing | Email
For the first time ever, the Young Friends of Rittenhouse Square had their own ball (in the past, they have shared this event with the rest of the Friends of Rittenhouse.) For this special event, I created a fresh, youthful and glamorous brand identity based of the Friends’ existing brand guidelines. Using their brand bright green as a focal point for this fun charity ball, I then worked to build out the brand for both print and digital collateral.
I ended up designing the typemark, social media graphics and gifs, a series of eblasts, a print invitation, a PowerPoint deck and more, while working at Mole Street with advisment from creative director Alicia LaPann. The event, held in June 2018, ended up selling out and was a major success.
Exhibition | Design history | Typography
The capstone is the culminating project for the Post-Baccalaureate program at MICA. For my project, I set out to distill down design elements from different design periods of the past 75 years into six book covers. I exhibited the book covers in a faux library called “Fiction’s Forms,” complete with checkout cards, a website with more information, and actual mocked-up copies of the books for people to peruse. Can you guess which decade each book is from?
There are six novels total: three iterations each of Mrs. Dalloway by Virginia Woolf and Fishnet by Kirsten Innes, which together represent the past 70 years of graphic design history.
Baltimore Collegetown Booklet
Publication design | Print | Branding
This booklet was designed for Baltimore Collegetown, a non-profit that focuses on attracting prospective students to Baltimore’s many colleges and universities, for their fall guidance counselor tour. I conceptualized and branded the “Charm Tour,” and based my booklet off the identity of Baltimore as “Charm City.” The charm idea is exemplified by quirky handlettering and a rhythmic dot pattern.
Additionally, the form of the booklet includes a front pocket folder (helpful for all the promotional info they would be given) and a map poster to the counselors take home and hang in their office.
Additional credits: Illustration on poster by Paige Vickers for Baltimore Collegetown. Baltimore Collegetown logo by Skelton Design.
Digital design | Web design | Branding
Café Normandie is a French bistro-style restaurant I visited frequently with my family while growing up in Annapolis, MD. For this project, I refreshed their online presence and brand with a digital-first redesign. I rebranded the site to match the fun, foodie vibe of the restaurant with a specific nod towards millennial customers. The result was a cohesive desktop and mobile site anchored by bright imagery and a modern site layout.
Esmeralda Art Book
Art book | Experimental design | Print
Esmeralda is an experimental book based on the city of the same name in Invisible Cities by Italo Calvino. In the book, it is a city with myriad ways to move through it: above it, on the ground, and underneath. This is reflected in the typography experiments winding through the book, and the unfolding form itself.